Tanakura Clay in our Cooling Clay Facial Wash binds itself to dirt & oil, drawing them out of pores & sending them back down the drain to the source. If that wasn't enough, we also added in Activated Charcoal for more cleansing, detoxifying, exfoliating power, plus cooling Menthol & nourishing moisturizers like Glycerin. The result is a face wash so deeply effective, you can also use it as a mask.